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Philippine Christian University

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Philippine Christian University
College of Business Administration and Accountancy
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Curriculum for Academic Year 2018-2022
Major in Marketing Management
 
FIRST YEAR
 F I R S T   S E M E S T E R   S E C O N D   S E M E S T E R 
RELS1001Christian Formation3 RELS1002Christian Ethics3
GNED1013Entreprenerial Mind3 GNED1010Living in the IT Era3
GNED1012Understanding the Self3 GNED1001Mathematics in the Modern World3
ECON1101Basic Microeconomics3 HURM1211Human Resource Management 3
LAWS1201Business Law (Obligations and Contracts)3 ACCT1112Basic Accounting 23
ACCT1111Basic Accounting 13 BUSN1211Good Governance & Social Responsibility3
CWTS1001Civic Welfare Training Service 13 CWTS1002Civic Welfare Training Service 23
PHED1001Physical Education I2 PHED1002Physical Education 22
  23   23
       
SECOND YEAR
 F I R S T   S E M E S T E R   S E C O N D   S E M E S T E R 
GNED1005Readings in Philippine History3 GNED1011Environmental Science3
GNED1006Purposive Communication3 GNED1003The Contemporary World3
GNED1004Science, Technology and Society3 GNED1007Art Appreciation3
GNED1008Ethics3 GNED1009Life and Works of Rizal3
TAX1111Taxation (Income Taxation)3 MKTG2212Marketing Management3
MKTG1211Professional Salesmanship3 MKTG2213Distribution Management3
PHED1003Physical Educarion 32 PHED1004Physical Education 42
  20   20
       
THIRD YEAR
 F I R S T   S E M E S T E R   S E C O N D   S E M E S T E R 
MKTG1314Advertising3 MNGT3211Operations Management (TQM)3
FINC3114Strategic Management3 MKTG3215Retail Management3
MKTG1315Marketing Research3 MNGT3202International Business and Trade3
MKTG1316Product Management3 MNGT3203Business Research3
 Elective 13  Elective 23
  15   15
       
FOURTH YEAR
 F I R S T   S E M E S T E R   S E C O N D   S E M E S T E R 
  3 MKTG4211Practicum 2 6
THSF4111Thesis or Feasibility Study3   6
MKTG1417Pricing Strategy3    
 Elective 33    
 Elective 43    
  15    
       
 Suggested Electives:     
MKTG4112Consumer BehaviorMKTG4115Industrial/Agricultural Marketing 
MKTG4113Sales ManagementMKTG4116Cooperative Marketing 
MKTG4200International MarketingMKTG4203New Market Development 
MKTG4201FranchisingMKTG4204Strategic Marketing Management 
MKTG4202E-Commerce and Internet MarketingMKTG4208Environmental Marketing 
MKTG4206Entrepreneurial ManagementMKTG4209Special Topics in Marketing Management 
MKTG4207Direct MarketingMKTG4210Personal Finance 
MKTG4208Services Marketing     

ANNOUNCEMENT

Fostering Educational Excellence: Philippine Christian University and CREATE-UCCP
Forge Alliance through MOU Signing

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News and Events

News and Events
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PCU’s Academic Scholarship Program

PCU’s Academic Scholarship Program Get Your Future Unlocked at Philippine Christian University!We’re excited to announce entrance scholarships for incoming FRESHMEN and JUNIOR HIGH SCHOOL students.Enroll

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Center for International Education (CIE) was established by
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