Philippine Christian University
College of Business Administration and Accountancy
BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA)
Curriculum for Academic Year 2018-2022
Major in Marketing Management
FIRST YEAR
	F I R S T   S E M E S T E R				S E C O N D   S E M E S T E R
RELS1001	Christian Formation	3		RELS1002	Christian Ethics	3
GNED1013	Entreprenerial Mind	3		GNED1010	Living in the IT Era	3
GNED1012	Understanding the Self	3		GNED1001	Mathematics in the Modern World	3
ECON1101	Basic Microeconomics	3		HURM1211	Human Resource Management	3
LAWS1201	Business Law (Obligations and Contracts)	3		ACCT1112	Basic Accounting 2	3
ACCT1111	Basic Accounting 1	3		BUSN1211	Good Governance & Social Responsibility	3
CWTS1001	Civic Welfare Training Service 1	3		CWTS1002	Civic Welfare Training Service 2	3
PHED1001	Physical Education I	2		PHED1002	Physical Education 2	2
		23				23
SECOND YEAR
	F I R S T   S E M E S T E R				S E C O N D   S E M E S T E R
GNED1005	Readings in Philippine History	3		GNED1011	Environmental Science	3
GNED1006	Purposive Communication	3		GNED1003	The Contemporary World	3
GNED1004	Science, Technology and Society	3		GNED1007	Art Appreciation	3
GNED1008	Ethics	3		GNED1009	Life and Works of Rizal	3
TAX1111	Taxation (Income Taxation)	3		MKTG2212	Marketing Management	3
MKTG1211	Professional Salesmanship	3		MKTG2213	Distribution Management	3
PHED1003	Physical Educarion 3	2		PHED1004	Physical Education 4	2
		20				20
THIRD YEAR
	F I R S T   S E M E S T E R				S E C O N D   S E M E S T E R
MKTG1314	Advertising	3		MNGT3211	Operations Management (TQM)	3
FINC3114	Strategic Management	3		MKTG3215	Retail Management	3
MKTG1315	Marketing Research	3		MNGT3202	International Business and Trade	3
MKTG1316	Product Management	3		MNGT3203	Business Research	3
	Elective 1	3			Elective 2	3
		15				15
FOURTH YEAR
	F I R S T   S E M E S T E R				S E C O N D   S E M E S T E R
		3		MKTG4211	Practicum 2	6
THSF4111	Thesis or Feasibility Study	3				6
MKTG1417	Pricing Strategy	3
	Elective 3	3
	Elective 4	3
		15
	Suggested Electives:
MKTG4112	Consumer Behavior	MKTG4115		Industrial/Agricultural Marketing
MKTG4113	Sales Management	MKTG4116		Cooperative Marketing
MKTG4200	International Marketing	MKTG4203		New Market Development
MKTG4201	Franchising	MKTG4204		Strategic Marketing Management
MKTG4202	E-Commerce and Internet Marketing	MKTG4208		Environmental Marketing
MKTG4206	Entrepreneurial Management	MKTG4209		Special Topics in Marketing Management
MKTG4207	Direct Marketing	MKTG4210		Personal Finance
MKTG4208	Services Marketing