| Philippine Christian University |
| College of Business Administration and Accountancy |
| BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION (BSBA) |
| Curriculum for Academic Year 2018-2022 |
| Major in Marketing Management |
| |
| FIRST YEAR |
| | F I R S T S E M E S T E R | | | | S E C O N D S E M E S T E R | |
| RELS1001 | Christian Formation | 3 | | RELS1002 | Christian Ethics | 3 |
| GNED1013 | Entreprenerial Mind | 3 | | GNED1010 | Living in the IT Era | 3 |
| GNED1012 | Understanding the Self | 3 | | GNED1001 | Mathematics in the Modern World | 3 |
| ECON1101 | Basic Microeconomics | 3 | | HURM1211 | Human Resource Management | 3 |
| LAWS1201 | Business Law (Obligations and Contracts) | 3 | | ACCT1112 | Basic Accounting 2 | 3 |
| ACCT1111 | Basic Accounting 1 | 3 | | BUSN1211 | Good Governance & Social Responsibility | 3 |
| CWTS1001 | Civic Welfare Training Service 1 | 3 | | CWTS1002 | Civic Welfare Training Service 2 | 3 |
| PHED1001 | Physical Education I | 2 | | PHED1002 | Physical Education 2 | 2 |
| | | 23 | | | | 23 |
| | | | | | | |
| SECOND YEAR |
| | F I R S T S E M E S T E R | | | | S E C O N D S E M E S T E R | |
| GNED1005 | Readings in Philippine History | 3 | | GNED1011 | Environmental Science | 3 |
| GNED1006 | Purposive Communication | 3 | | GNED1003 | The Contemporary World | 3 |
| GNED1004 | Science, Technology and Society | 3 | | GNED1007 | Art Appreciation | 3 |
| GNED1008 | Ethics | 3 | | GNED1009 | Life and Works of Rizal | 3 |
| TAX1111 | Taxation (Income Taxation) | 3 | | MKTG2212 | Marketing Management | 3 |
| MKTG1211 | Professional Salesmanship | 3 | | MKTG2213 | Distribution Management | 3 |
| PHED1003 | Physical Educarion 3 | 2 | | PHED1004 | Physical Education 4 | 2 |
| | | 20 | | | | 20 |
| | | | | | | |
| THIRD YEAR |
| | F I R S T S E M E S T E R | | | | S E C O N D S E M E S T E R | |
| MKTG1314 | Advertising | 3 | | MNGT3211 | Operations Management (TQM) | 3 |
| FINC3114 | Strategic Management | 3 | | MKTG3215 | Retail Management | 3 |
| MKTG1315 | Marketing Research | 3 | | MNGT3202 | International Business and Trade | 3 |
| MKTG1316 | Product Management | 3 | | MNGT3203 | Business Research | 3 |
| | Elective 1 | 3 | | | Elective 2 | 3 |
| | | 15 | | | | 15 |
| | | | | | | |
| FOURTH YEAR |
| | F I R S T S E M E S T E R | | | | S E C O N D S E M E S T E R | |
| | | 3 | | MKTG4211 | Practicum 2 | 6 |
| THSF4111 | Thesis or Feasibility Study | 3 | | | | 6 |
| MKTG1417 | Pricing Strategy | 3 | | | | |
| | Elective 3 | 3 | | | | |
| | Elective 4 | 3 | | | | |
| | | 15 | | | | |
| | | | | | | |
| | Suggested Electives: | | | | | |
| MKTG4112 | Consumer Behavior | MKTG4115 | Industrial/Agricultural Marketing | |
| MKTG4113 | Sales Management | MKTG4116 | Cooperative Marketing | |
| MKTG4200 | International Marketing | MKTG4203 | New Market Development | |
| MKTG4201 | Franchising | MKTG4204 | Strategic Marketing Management | |
| MKTG4202 | E-Commerce and Internet Marketing | MKTG4208 | Environmental Marketing | |
| MKTG4206 | Entrepreneurial Management | MKTG4209 | Special Topics in Marketing Management | |
| MKTG4207 | Direct Marketing | MKTG4210 | Personal Finance | |
| MKTG4208 | Services Marketing | | | | | |
